E-commerce marketing

I keep DTC brands selling.

Rochelle Gian Agton waving and holding a laptop, surrounded by the tools she uses: Shopify, Klaviyo, Claude, ChatGPT, Google Workspace and social media

Email, Shopify, social and UGC for e-commerce brands. Remote, on Australian hours.

Work with me See my work
5+years in e-commerce
100+product images systemised
7industries served

What I do

The channels that bring customers back.

Email marketing

Welcome, abandoned cart, post-purchase and win-back flows, plus campaigns, segmentation and reporting.

KLAVIYO

Shopify store

Product pages, launches, landing pages, listings and pricing. I keep the store tidy and converting.

SHOPIFY · PAGEFLY

Social, UGC & influencers

Content calendars, post design, community management, creator outreach and product seeding.

INSTAGRAM · FACEBOOK · CANVA

PR & awards

Award entries, media opportunity screening and a tracker that keeps every deadline in view.

GOOD DESIGN AWARDS

AI content workflows

Brand context files and prompts that keep AI copy and product imagery on brand.

CLAUDE · HIGGSFIELD

Founder support

Customer service, order issues, correspondence and the admin that slows founders down.

GOOGLE WORKSPACE

Selected work

Campaigns, content and stores I've built.

Email campaign image

Email marketing for a body-care brand

Bundle, seasonal and giveaway campaigns, including Father's Day and a monthly winner series.

KlaviyoCampaignsDesign
Shopify hero image

E-commerce store & launch graphics

Shopify hero banners, an Amazon storefront, product launch graphics and organic social videos.

ShopifyAmazonVideo
Salon post

Salon social & video ads

A full grid of posts, blog covers and vertical video ads.

SocialReels
Real estate ad

Real estate video ads

Graphic ads and short vertical videos for property listings.

AdsVideo
Reel thumbnail

Life coach reels

Reel thumbnails and short-form video for a coaching brand.

ReelsThumbnails
Wellness post

Wellness business content

Post designs and banners with a calm, consistent visual system.

SocialBranding
Travel banner

Travel blogger & influencer

Social media banners and channel art for a travel creator.

BannersInfluencer

Experience

Where I've done the work.

Mar 2024 – Present

Marketing & Personal Assistant

Reset Razor · Australian DTC body-shaving brand

  • Own the Klaviyo email channel: flows, campaigns, segmentation and reporting.
  • Manage the Shopify store and build launch pages, including the next-gen razor product page.
  • Rebuilt the Kickstarter page into an evergreen pre-order and email capture page.
  • Run UGC creator outreach and influencer seeding, and plan and publish social content.
  • Run the awards and PR pipeline, including the Good Design Awards entry.

Mar 2021 – Present

E-Commerce Virtual Assistant

Freelance · Part-time

  • Product listings, inventory and order processing for e-commerce clients.
  • Promotional email campaigns and flows for launches and offers.
  • Promotional content, influencer outreach and customer enquiries across channels.

Jan 2022 – Jan 2024

Digital Marketing Assistant

Outsourced Doers

  • Managed client social accounts and monthly content calendars.
  • Ran campaigns from planning to publishing, with market and keyword research.
  • Turned analytics into recommendations for better campaigns.

Toolbelt

What I use every day.

KlaviyoShopifyPageFlyCanvaGoogle WorkspaceClaudeHiggsfield

Contact

Need a hand with your store or inbox?

Email rochellegianagton.works@gmail.com
Phone / WhatsApp +63 928 731 1045
Based in Davao City, Philippines Working Australian (AEST) hours